Private Fidenza Village & Food Valley Tour - Self Drive

Private Fidenza Village & Food Valley Tour - Self Drive

From $187.46 per person

The "must do" Food and Wine Tour of Italy's Food Valley in Parma: Parmigiano-Reggiano cheese, Prosciutto di Parma ham, local wines and Italian style Shopping.

About this activity

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Covid-19 precautions
Special health and safety measures apply. Learn more
Mobile ticketing
Use your phone or print your voucher
Duration 4 hours
Check availability to see starting times.
Instant confirmation
Host or greeter
Italian, English
Wheelchair accessible
Private group


  • Explore a family owned Parmigiano-Reggiano Cheese factory
  • Taste an authentic local lunch with wine pairing
  • Discover how the 'King of all cheeses' is made
Full description
Discover the Fidenza Village and the Food Valley of Italy in Parma. Discover how the 'King of all cheeses' is made, stop at the medieval village of Torrechiara, explore a Prosciutto di Parma factory and enjoy a delicious full tasting lunch of local produce, paired with local wine. Visit an authentic producer of Parmigiano-Reggiano at 10:00 AM. Discover how the cheese has been made in the same way since the benedectine monks invented it centuries ago. See the hand making, then the salt pools and finally, the "wheel cathedrals", real walls of cheese in a single room with tasting at the end. Transfer to the hillside, with a photo stop at the medieval village of Torrechiara, dominated by its romantic castle: For sure the most spectacular amidst the Castles of the Duchy of Parma and Piacenza and Northern Italy. Explore one of the family-run ham factories producing the mythical Prosciutto di Parma at 12:15 PM. Get to know why the best ham can only be made in the hills of Parma, where the "Marino" wind blows from the Ligurian Sea through the so-called Food Valley of Italy. Enjoy a lunch based on the typical products of the territory directly at the ham producer including: Parmigiano, Prosciutto, other kind of local cold cuts, homemade cakes. All paired up with local wines like Lambrusco and Malvasia. Return to Fidenza Village at 2:00 PM to start your shopping experience.
  • Welcome drink
  • Hands-free shopping service
  • International guests offer, 20% extra discount on a selection of brands for extra UE tourist only
  • Vip Card 10% off for EU tourist
  • Guide
  • Lunch
  • Wine
    Covid-19 precautions
    Safety measures in place
    • All areas that customers touch are frequently cleaned
    • You must keep social distance while in vehicles
    • The number of visitors is limited to reduce crowds
    Traveler requirements
    • You are required to bring and wear a mask
    • You must fill out a travel information form

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    Prepare for the activity

    The details below may change if you update your current selection:

      Meeting point

      Since this is self drive, the meeting point is directly at the Parmigiano Reggiano producer's. Your guide will be waiting on site. Please arrive 10 minutes before the activity starts.

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      Important information

      What to bring

      • Comfortable shoes
      • Camera
      • Closed-toe shoes

      Not allowed

      • Open-toed shoes

      Know before you go

      • The local partner will send you all the relevant details the day before your tour
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      Product ID: 392848