Day trip

Negril: Beach Visit, Times Square, and Sunset at Rick's Café

3.5 / 5

13 reviews

Activity provider: TROPICAL TOURS LTD

Negril: Beach Visit, Times Square, and Sunset at Rick's Café

Activity provider: TROPICAL TOURS LTD

From US$ 35 per person

After the scenic coastal drive along Jamaica’s northwest coast, you’ll have time to relax on Negril’s popular Seven Mile Beach, look for souvenirs and gifts at a duty-free mall, and watch the captivating sunset slipping over the horizon from a cliff.

About this activity

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Reserve now & pay later
Keep your travel plans flexible — book your spot and pay nothing today.
Covid-19 precautions
Special health and safety measures are in place. Check your activity voucher once you book for full details. Learn more
Duration 9 hours
Check availability to see starting times.
Skip the ticket line
Live tour guide
Pickup included
Pickup is provided from all hotels in Runaway Bay.
Wheelchair accessible
Private group available


  • Travel along Jamaica’s west coast and enjoy the gorgeous island scenery
  • Spend a few hours of free time on the Seven Mile Beach
  • Browse for treasures at Times Square Shopping Center
  • Catch glimpses of the sun setting over the water from Ricks Café
Full description
Spend a full day taking in the best of Negril: hang out on the beach, browse the shopping center, and go cliff-jumping at Rick's. Start your day with a drive along Jamaica’s beautiful north-western coastline, which takes you past rural villages and the Lucea Harbor, to arrive at Negril’s famous beach. The Seven Mile Beach is a gorgeous stretch of sugar-white sand and bright turquoise water. Here you'll have 3 to 4 hours of free time at the beach to enjoy as you please: go swimming, sunbathing, or visit a beach bar for snacks and drinks. Next, head with your guide to Times Square, a popular Negril shopping center where you can look for souvenirs and gifts at a variety of shops. During your 1 hour here, browse the selection of duty-free goods like jewelry and watches, as well as Jamaican items like rum, coffee, cigars, and textiles. Restaurants and snack bars are also available if you get hungry or thirsty. Finish your Negril experience with a 1-hour stop at Rick’s Café, the area’s iconic bluff-top restaurant where visitors line up to jump from the cliffs into the clear sea below. Take part in the action or just watch—it’s up to you. Purchase an ice-cold beer or a cocktail and settle in to watch the Negril sunset.
  • Local guide
  • Hotel pickup and drop-off
  • WiFi onboard
  • Entry Fee
  • Gratuities
  • Purchases at beach bar
  • Purchases at Rick's Cafe
Covid-19 precautions

You must book this activity online because the ticket office is closed

Safety measures in place
  • All areas that customers touch are frequently cleaned
  • You must keep social distance while in vehicles
  • The number of visitors is limited to reduce crowds
Traveler requirements
  • You are required to bring and wear a mask
  • You will receive a mandatory temperature check

Select participants and date



Important information

What to bring

  • Comfortable shoes
  • Swimwear

Not allowed

  • Non-folding wheelchairs
  • Unaccompanied minors

Know before you go

  • Children 3 - 11 must be accompanied by an adult
  • At least 6 people are required for this tour to operate. If this minimum is not met, you will be offered a substitute tour or a full refund.
  • Vehicles do not have wheelchairs lift, so wheelchairs will have to be collapsible.
Customer reviews

Overall rating

3.5 /5

based on 13 reviews

Review summary

  • Guide
  • Transportation
  • Value for money

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Our guide Marcia was great informative, humorous and mad everyone feel welcome Her and Jason the driver worked well together as a team. Marsia provided lots of details regarding Jamaica the culture and the various places from the Jewish cemetery to the backstory of the criminal justice system that we drove past it was a very enjoyable tour a long day at enjoyable all the same!

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September 8, 2022

August 12, 2022

Nice tour. Our guide Ilyona was amazing and very informative. Likewise, our driver Devon was very safe and well on the road. It's a long drive from runaway bay, but definitely worth it.

February 25, 2022

Product ID: 272382