Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s…
Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along…
Sail through the beautiful canals of Amsterdam starting from Rijksmuseum. Prepare to discover the culture, rich history, and local spots throughout a…
Enjoy a combination canal cruise tour with skip-the-line entry to the Heineken Experience in Amsterdam. Cruise past beautiful bridges and merchant…
Experience the very best of Amsterdam with the official I Amsterdam City Card. Visit world-class museums and attractions for free, enjoy unlimited…
See the best of Amsterdam on a hop-on hop-off bus tour. Learn about the brewing process behind Heineken’s finest lagers at the Heineken Experience.
Indulge your passion for pizza on a pizza cruise of Amsterdam’s canals and see the city’s finest attractions while munching on piping hot pizza…
Cruise the canals of Amsterdam on the official hop-on hop-off boat and get panoramic views of the bridges and house boats. Hop-off at any of the many…
This tour offers its guests a convenient tour and transport to Holland's main city, Amsterdam. Enjoy a fantastic tour departing from Brussels that…
Top sights in Amsterdam
Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.
Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.
If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.
The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.
You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!
Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!
€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.
365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.
From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).
The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.
- When should I visit?
- Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
- Is it expensive?
- €18 adult entry, €14 child entry.
- Will I need a guide?
- The tour is self-guided and an app can be downloaded to help out.
- How to get there
- Take the tram (lines 16, 24, or 25) to Stadhouderskade.
- Additional information
- Those under 18 may not enter without an adult.
- If you plan to do the Bottle Ride, wear clothes that dry easily!
What people are saying about Heineken Experience
It was an amazing experience! I went with 6 other people and everything went smoothly. The energy the employees give off was great they had us all participating and making sure we were having a good time! Not only do you get a little history about Heineken they have cute rooms you go into with all kinds of different activities for people of all ages! Best way to end my 2 week vacation :)
This was my second time visiting Amsterdam and using the iAmsterdam card. It was really easy to get around via public transportation with the card. It also included free tours/discounts on many of the must visit places. This is definitely highly recommended to get around when visiting Amsterdam.
The Heineken experience is very interactive and fun - even if you are not a beer drinker. We did the canal ride afterwards and it was very relaxing. Got some great pictures! We sat in the bow of the boat so we didn’t get to hear the guide at all but still a wonderful ride.
Listening to the history of the Heineken brewery and walk through the different stages of brewing, suddenly all gets modern with movie, music and some entertainer and than all of a sudden the waiter with a plate full of Heineken and all equal filled. Beautiful
Heineken experience was worth the money. If you do a canal cruise do one with a boat with no roof. The boats they use has a roof and you can’t see much. We ended up trying another canal cruise with no roof and it was awesome. Book your canal cruise separate