Enter a famous Zaanse Schans windmill, walk past rows of wooden houses in Volendam, and discover how Dutch cheese is traditionally made with a guide.
Sail through the beautiful canals of Amsterdam starting from Rijksmuseum. Prepare to discover the culture, rich history, and local spots throughout a…
Experience the very best of Amsterdam with the official I Amsterdam City Card. Visit world-class museums and attractions for free, enjoy unlimited…
Discover Amsterdam’s best independent breweries and taste their magical amber nectar for yourself. Explore the city as it's meant to be explored,…
This private bike tour of Amsterdam shows its highlights from a local perspective. Explore Amsterdam from the saddle of a bike and experience the…
Discover the wonders of Amsterdam from the comfort of a state-of-the-art bus on this panoramic city tour. Admire epic views of the city, see iconic…
This tour offers its guests a convenient tour and transport to Holland's main city, Amsterdam. Enjoy a fantastic tour departing from Brussels that…
Top sights in Amsterdam
Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.
Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.
If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.
The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.
You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!
Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!
€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.
365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.
From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).
The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.
- When should I visit?
- Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
- Is it expensive?
- €18 adult entry, €14 child entry.
- Will I need a guide?
- The tour is self-guided and an app can be downloaded to help out.
- How to get there
- Take the tram (lines 16, 24, or 25) to Stadhouderskade.
- Additional information
- Those under 18 may not enter without an adult.
- If you plan to do the Bottle Ride, wear clothes that dry easily!
What people are saying about Heineken Experience
I booked 48 hr card. Easy to book museums and canal cruise online, used the 24 hr bike rental included which you can start at anytime within the card time so I walked around for 2 days and used the bike rental on the 3rd day before 11 am when the card expired. It was good value if you are doing a few things
Best Tour! The tour was awesome and the Windmills were a blast. Had the best cheese ever and hot chocolate at the Zaanse! The tour guide and the driver were extremely helpful and welcoming! A big thank you to them and to The Tour Company. Thanks a million, Leo and Pat
I have enjoyed my day with this tour and special thanks to Dephne and the driver . Worth for money and will definitely book again. Everything was perfect and she welcomed us by waffle and water , so planned and on time .
If you are planning on visiting many place in Amsterdam and move relatively alot with Transportation...this card is very very useful. Only the NS train service is not inclused in the card (Stand: 12.10.2020)
It was a nice trip. I saved lots of money. If you are able to visit many museums in a very short time, you will enjoy the card.