Heineken Experience
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Heineken Experience: Tours & Tickets

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Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

Beer Tasting
Photo: Kenny Louie @flickr (CC BY 2.0)

Beer Tasting

Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

Draft Your Own

Draft Your Own

If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

Bottle Ride
Photo: felixtriller.de @flickr (CC BY 2.0)

Bottle Ride

The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.

History

History

You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

The James Bond Room

The James Bond Room

Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Our insider tips

How Much Does It Cost?

€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

When Is It Open?

365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

How Do I Get There?

From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

Will I Need a Tour?

The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

What people are saying about Heineken Experience

Overall rating
4.4 / 5
based on 7,329 reviews

It was very interesting and entertaining! I loved it!

It was an amazing experience! I went with 6 other people and everything went smoothly. The energy the employees give off was great they had us all participating and making sure we were having a good time! Not only do you get a little history about Heineken they have cute rooms you go into with all kinds of different activities for people of all ages! Best way to end my 2 week vacation :)

Amsterdam: Heineken Experience Ticket Reviewed by

Super easy option to get around when visiting Amsterdam!

This was my second time visiting Amsterdam and using the iAmsterdam card. It was really easy to get around via public transportation with the card. It also included free tours/discounts on many of the must visit places. This is definitely highly recommended to get around when visiting Amsterdam.

The I Amsterdam City Card Reviewed by

Very nice combo of museum and cool event

Listening to the history of the Heineken brewery and walk through the different stages of brewing, suddenly all gets modern with movie, music and some entertainer and than all of a sudden the waiter with a plate full of Heineken and all equal filled. Beautiful

Amsterdam: Heineken Experience Ticket Reviewed by

Great tour but the start could be improved.

Outside queue system not clear would be better to have larger signs for each queue. Also the first 2 guides start talking before making sure everyone is there & so many people were talking we can’t hear what was being said

Amsterdam: Heineken Experience Ticket Reviewed by

IF your going to the museums this is a huge cost saver

This has most of the museums entrance fee as well as complete transportation around the city with, Tram, Subway, Train, and Bus. It is a really great way to get around and save a great deal of money.

The I Amsterdam City Card Reviewed by