Come and discover what lies behind the doors of the former Heineken® brewery and learn everything there is to know about the world’s favorite beer.
Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along…
Enjoy a combination canal cruise tour with skip-the-line entry to the Heineken Experience in Amsterdam. Cruise past beautiful bridges and merchant…
Enjoy the best views of Amsterdam’s canal houses and houseboats on a 1-hour cruise. Admire merchant buildings from the 16th and 17th centuries,…
Indulge your passion for pizza on a pizza cruise of Amsterdam’s canals and see the city’s finest attractions while munching on piping hot pizza…
See the best of Amsterdam on a hop-on hop-off bus tour. Learn about the brewing process behind Heineken’s finest lagers at the Heineken Experience.
Cruise the canals of Amsterdam on the official hop-on hop-off boat and get panoramic views of the bridges and house boats. Hop-off at any of the 13…
Amsterdam has more recognizable monuments than any other city. If you only have one day in Amsterdam, this is the best way to maximize your time.…
Top sights in Amsterdam
Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.
Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.
If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.
The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.
You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!
Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!
€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.
365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.
From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).
The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.
- When should I visit?Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
- Is it expensive?€18 adult entry, €14 child entry.
- Will I need a guide?The tour is self-guided and an app can be downloaded to help out.
- How to get thereTake the tram (lines 16, 24, or 25) to Stadhouderskade.
- Additional information
- Those under 18 may not enter without an adult.
- If you plan to do the Bottle Ride, wear clothes that dry easily!
What people are saying about Heineken Experience
We absolutely loved the tour. It was informative, fun, interactive and engaging. The BEST tour ever! We will definitely do it again on our next trip to Amsterdam.
The combined experience was well worth the money and lasted over half a day for both experiences. The canal trip was longer than expected and really informative. And the Heineken experience was brilliant and informative.
It was funny and amusing, only there was a problem because you didn't write Heineken Experience should be the first and canal cruise second activity. Otherwise, it was really pleasant and we would recommend people to take this opportunity to save some euros by combining activities. Amsterdam is really beautiful and Heineken is... well, Heineken :)
Really enjoyed both trips, they are straight opposite each other which made it easy, both again value for money, the Heineken was very interesting with a few glasses of the beer at the end of the tour which was nice, soft drinks for those who didn’t like beer, the canal cruise was well organised with a shop where you check in your ticket to allow you to purchase drinks to take on board, very interesting information given with earphones with chosen language, really relaxing
This tour was great from start to finish. Very interesting and a lot of interactive games to enjoy. The staff were very informative and friendly. I would definitely recommend. The beers were great end to the tour.