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  1. South Korea
  2. Seoul
  3. Gangnam District

Seoul: COEX SMTOWN K-Pop Experience Ticket

Product ID: 316067
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Visit the SM K-Pop Museum for an innovative and immersive fan experience. See albums, concert photos, and fashion in the museum, take pictures with your idols using AR technology, and experience an almost-real concert in the Studio.
About this ticket
Valid 1 day
Printed or mobile voucher accepted
Instant confirmation
Cancellation policy
Cancel up to 1 Day and 12 Hours in advance for a full refund

Select participants and date:



  • Learn about your favorite SM K-pop artists in an interactive museum
  • Take a picture with your favorite artist using AR technology
  • Pick up exclusive merch from the SM Souvenir Shop
Full description
If you’re a K-pop fan, come visit SM Entertainment’s culture complex space, SMTOWN, at Coex Artium. Using the latest technology, this museum gives you an immersive experience that recreates the feeling of being at a concert and meeting your idols.  

Head to the third floor to visit the museum and see exhibits that tell the stories of the birth and growth of SM Entertainment’s artists, like TVXQ, EXO, Girls’ Generation, and Red Velvet. See their albums, stage photos, outfits and accessories, and hear behind-the-scenes stories.

Then, at the MCN Studio, see life sized concert videos and live broadcasts. Have an innovative and immersive augmented reality experience where you can take pictures with your favorite artists. In the recording studio, experience everything about the place where the music is made.
  • SM Museum Ticket
  • Experiential program
What’s Not Included
  • AR photo print (available to purchase)
  • Personal expenses

Prepare for the activity

Meeting point

COEX Artium. Enter Millennium Square through the path connected to Exits 5 and 6 of Samseong Station (Subway line 2). Walk through Millennium Square, and you will arrive at SMTOWN.

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Important information
What to bring
  • Passport
Not allowed
  • Cameras
  • Food and drinks
Know before you go
• A passport is required for entry
• Children under 3 years enter for free
Organized by

Seoul PASS

Product ID: 316067