Heineken Experience
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Heineken Experience: Tours & Tickets

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Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

Beer Tasting
Photo: Kenny Louie @flickr (CC BY 2.0)

Beer Tasting

Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

Draft Your Own

Draft Your Own

If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

Bottle Ride
Photo: felixtriller.de @flickr (CC BY 2.0)

Bottle Ride

The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.

History

History

You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

The James Bond Room

The James Bond Room

Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Our insider tips

How Much Does It Cost?

€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

When Is It Open?

365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

How Do I Get There?

From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

Will I Need a Tour?

The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

What people are saying about Heineken Experience

Overall rating
4.4 / 5
based on 7,329 reviews

Fantastic Value & Great Benefit for Exploration of your Amazing City!!

The Museumplein with anchors - Rjicksmuseum & Van Gogh Museum were awesome!! The architecture of Amsterdam along with the canal system is a real tribute to historic preservation in process. The green space such as Vondelpark & other squares with interurban spots to find shade on bicycle tours are appreciated! The Rembrandt House & Old Towne / Red Light District with all the unique differences from Churches to demonstration art is illustrative of your policy of tolerance. Our hotel - Apollo - overlooked the intersection of five canals which gave us ab aerial perspective of crew skulls rowing to canal tours and personal watercraft for pleasure & work. We had wished we had more time before our cruise up the Rhine River. We hope to return to your lovely city with Culture - History & People to explore more with I Amsterdam Pass!! Gemutlichkeit!!

The I Amsterdam City Card Reviewed by

Super easy option to get around when visiting Amsterdam!

This was my second time visiting Amsterdam and using the iAmsterdam card. It was really easy to get around via public transportation with the card. It also included free tours/discounts on many of the must visit places. This is definitely highly recommended to get around when visiting Amsterdam.

The I Amsterdam City Card Reviewed by

Great value for money. Both experiences were fantastic.

The combined experience was well worth the money and lasted over half a day for both experiences. The canal trip was longer than expected and really informative. And the Heineken experience was brilliant and informative.

Great way to see the sites of Amsterdam including the transportation.

We hit it hard for two days with a 48 hour ticket. By then we wanted to slow down & take in the city which was a great way to experience the sites, culture & people. A wise investment with all that we saw. Thanks!

The I Amsterdam City Card Reviewed by

IF your going to the museums this is a huge cost saver

This has most of the museums entrance fee as well as complete transportation around the city with, Tram, Subway, Train, and Bus. It is a really great way to get around and save a great deal of money.

The I Amsterdam City Card Reviewed by