Amsterdam: Heineken Experience and 1-Hour Canal Cruise

Activity provider: Tours & Tickets

Amsterdam: Heineken Experience and 1-Hour Canal Cruise

Activity provider: Tours & Tickets

From US$ 36.42 per person

Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along the canals of Amsterdam.

About this activity

Cancellation policy
This activity is non-refundable
Duration 3 hours
Check availability to see starting times.
Skip the ticket line
Audio guide included
Spanish, Thai, Turkish, Catalan, Chinese, Dutch, English, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Arabic, Polish, Portuguese, Russian


  • Save time and money with a combined canal cruise and ticket to the original Heineken brewery
  • Discover the dynamic world of Heineken where the beer was first brewed
  • Enjoy a tasting session and test your skills at drafting a perfect beer
  • Take a 1-hour cruise through the UNESCO-listed Canal Belt in Amsterdam
  • Access a GPS audio guide in 19 different languages (Canal Cruise)
Full description

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice.

Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

  • Fast-track entrance ticket to the Heineken Experience
  • 2 free beers or soft drinks at the Heineken Experience
  • 1 hour canal cruise, including GPS audio guide in 19 different languages

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    Meeting point

    Heineken Experience: Please check in at Heineken Brewery, located at Stadhouderskade 78. Show your (smartphone) ticket when entering the attraction. Please note it is only possible to access the attraction at your chosen time-slot. Reach the Heineken Experience with tram numbers 1, 7, 19, and 24, or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Canal Cruise: The Canal Cruise can only be accessed with a pre-booked time-slot. In order to pre-book a specific time-slot, please show your (smartphone) ticket at the "Tours & Tickets" office located at Damrak 26, Amsterdam. Reach the ticket office with tram numbers 2, 4, 12, 13, 14, 17, and 24. The nearest GVB tram station is Central Station. Look for the building with "Tours & Tickets" written in red above the shop door.

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    Important information

    Know before you go

    • The time slot you choose is for the Heineken Experience. The canal cruise time slot must be reserved upon arrival in Amsterdam (instructions provided after booking)
    • The Heineken Experience offers interesting information about the company’s history in English. A visit typically lasts 1.5 hours
    • Minimum age for the Heineken Experience is 18 years
    • In accordance with Dutch law, alcoholic beverages won’t be served to visitors under 18 years old
    • There is an audioguide on the boat. The Heineken Experience doesn't include an audioguide
    Customer reviews

    Overall rating

    4.3 /5

    based on 1341 reviews

    Review summary

    • Transportation
    • Value for money
    • Safety
    • Service

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    We did the Heineken experience first , that was fun and interesting and you received 3 free beers . Found the canal trip very cramped , and because we were sitting backwards it was uncomfortable to keep turning your head to see what the driver was talking about . Would definitely recommend the Heineken Experience, especially if you like a beer

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    September 27, 2022

    Loved the Heineken experience, three free drinks come in handy, the boat trip was enjoyable and helped it was a beautiful day and the sun was cracking the flags. The boat trip you have to try and find the actual shop that sells or deals in the trip before you go on it, which was a bit of a bind as we thought it was down next to the Heineken Experience it wasn't it was beside the Amsterdam Centraal train station, that is why I only gave four stars as your ticket does not tell you which company it is with and there are so many.

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    April 2, 2022

    The experience itself was great but the information about how we would do both activities was very poor. I was under the impression we would go from the Heineken experience to the canal cruise as we had to book a time slot for the Heineken experience first. This wasn’t the case and we had to go all the way across to the other side of the city just to find out what we were meant to do. Communication was not clear and it was quite stressful.

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    February 28, 2022

    Product ID: 132729