Guided tour

Alicante: Secret Flavors Food Tour

Alicante: Secret Flavors Food Tour

Likely to sell out

From US$ 31.53 per person

Likely to sell out

Embark on a tasting tour through Alicante. Follow a local to some of the town's best tapas and snack spots. Get to know the small businesses which have paved the way for Alicante's current food scene.

About this activity

Free cancellation
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Covid-19 precautions
Special health and safety measures are in place. Check your activity voucher once you book for full details.
Duration 2 - 2.5 hours
Check availability to see starting times.
Live tour guide
Small group
Limited to 10 participants


  • Familiarize yourself with all the delicious aromas and flavors of the region
  • Discover the interesting history of the Central Market and its hidden corners
  • Support small businesses and local producers
Full description

Join this secret flavors food and tapas tour to taste the best cuisine in Alicante. Sample many products typical of the region, including fruits and vegetables directly from the orchard, meat from local farms, Mediterranean fish, as well as local cheese, and handmade sweets.

Pair all these tasty treats with traditional Spanish drinks, both with and without alcohol. Meet at the Central Market and visit 10 different food locations, some of which have been around for more than 100 years. Discover all the town's most delicious aromas and flavors. 

Get to know the most experienced sellers and chat about the history of each product and the traditions behind them.

Along the way, discover the interesting history of the Central Market and its hidden corners. This tour aims to support small businesses, local producers, and artisans who are still practicing their craft as they always have.

  • 20 tastings of food and drinks
  • Hotel pickup and drop-off
Not suitable for
  • People with mobility impairments
  • Vegans

Select participants and date



Meeting point

Meet at the stairs of the Central Market, located at the main facade, just in front of the Avenue Alfonso el Sabio, n10.

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Important information

Know before you go

  • Vegetarian options are available but vegan options are not
  • This experience includes alcohol; only guests who meet the legal drinking age will be served alcoholic beverages
Customer reviews

Overall rating

4.8 /5

based on 219 reviews

Review summary

  • Guide
  • Value for money
  • Service

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I booked this tour for my wife and I and our two youngest children (16 & 12) and we all enjoy it immensely. Isaac is a very well informed and witty young man. His passion for all things Alicante was very evident and endearing. We tasted and learned more in our two hours with Isaac than we have in the months we’ve stayed in Alicante this year. We also went back after the tour and purchased the finest meats, cheeses and fruit Alicante has to offer. The vendors were very engaging and very appreciative of our custom. I would highly recommend it to all and will definitely use this company for other tours in the coming months

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October 29, 2022

This tour was inside the Alicante central food market therefore it was chance to introduce more products to us. Carlos the guide was giving us very good information about the food, where it came from and what area in Spain. Most of the vines we tasted were from the Alicante region and the guide gave us good information about food and vine pairing.

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October 10, 2022

Very enjoyable to tour, Carlos was very knowledgeable too, every place had something different, Paco at the Gran Canaria shop was really nice also, we returned twice during our trip to buy some of his products and he was so helpful. We also went back to the Sento restaurant twice and to Lizzaran for some delicious Pinchos, we would never have known about these places only for this very informative tour. Thank you so much Carlos.

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September 25, 2022

Product ID: 371281